Senior Digital Analytics Developer H/F

Secteur
Domaine
Lieu
Sophia Antipolis
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Le contexte

Our Client is the leading B2B Travel IT, serving all key travel actors across the value chain and continuously reducing frictions and inefficiencies across the overall travel ecosystem. When searching, booking and managing a trip, chances are that an our client’s IT system is used behind the scene. In fact, the company processes more than 40% of air trips in the world. Hence, to shape the future of travel, and continue to be a key contributor of the travel industry growth and efficiency gains, they also actively invest in the development of new impactful transformational IT solutions.

In order to shape the future of travel a team is in place to help both Airlines and internal product team to take the right decisions to improve their solution to sell ticket online.
To be more attractive, propose the right product to their customers and increase the conversion rate any airline will need the figures and dashboard to track their activity and understand the behavior of their users.

The goal is to guide and support our customers to allow the best booking experiences for their traveler.

Descriptif du poste

Solantis is looking for a passionate and digital expert in the field of consumer websites analytics and tagging who can technically lead our Digital platform analytics’ strategy and operations.

• As a Senior Digital Analytics developer, you will contribute to proposing and executing data-driven strategies for our global client portfolio to inform and improve digital ecosystems based on sound behavioural insights to elevate customer experience and commerce.

• Part of our Analytics organization as a technical expert you will be part of an enthusiastic and passionate scrum team exchanging directly with our airlines around the world as well as our Digital analytics consultant while understanding the customer needs to be related to business data, you will play a key role in enhancing and optimizing their shopping traveller experience by processing and delivering analytics services.

Collaboration :
You’ll be in collaboration with different internal teams across the organization (marketing, analytics consultant, product development) to tackle pixel/tag implementation requests efficiently with our homebuilt Keystone library.

This includes:

  • Support the overall web analytics and insights vision, working closely to structure measurement frameworks, KPI’s, and analysis deliverables
  • Designs, drives and implements solutions to support the business, translating the business need into a technical requirement
  • Provide inputs to testing strategy, configuration, deployment, hardware/software requirement etc.
  • With different vendors (marketing, social media, affiliates, etc.) to understand different analytic implementation techniques and suggest implementation of best practices based on well-defined organization standards.

This includes:

  • Apply those standards in tagging by designing, developing in an optimized
    way our home-built Keystone library to interact with tools such as Adobe
    Analytics, Google Analytics, Google Tag Manager but not only.
    Evaluate and recommend data tracking technology to help support business
    initiatives. Track changes in the digital marketing industry that will affect 3rd party
    tagging and web analytics
  • Demonstrates Leadership for best practices in data analytics and stays ahead
    of the curve.
  • Through Agile and SAFe Methodologies, understand and plan the project
    scope, identify activities/ tasks, estimates effort, dependencies and risks.
  • Review plan and provide feedback on gaps, timeline and execution feasibility
    etc. as required in the project.
  • Development lead responsible for creating analytics implementation
    specifications, custom codes, tool configurations and collaborating with
    Engineering and Marketing teams to ensure tags are implemented as per
    best practices.
  • Act as an internal expert on Analytics capabilities and site tagging, staying up
    to date on latest capabilities.
  • Find opportunities to improve efficiency of client web analytics
    implementation making proper evolution to our Keystone Library.

Operations:

  • Solution and Implement Universal Analytics to GA4 Migration.
    Identify data quality issues, troubleshoot and work to resolve and improve
    overall quality to make it more resilient

Innovation:

  • Propose and explore new ways to bring value data to our customer while
    improving the overall efficiency and bring the key elements to improve our
    product (Matomo, Snowplow, …)
  • Conceptualize and build automated reporting dashboards using data
    visualization tools such as Data Studio or similar.
  • Think beyond the actual boundaries and propose to deliver high quality data
    input to the later stages of analytics involving Machine learning for
    predictive and prescriptive modelling.
  • Propose and execute multivariate testing plans and setup experiments
    within optimization platforms

General Performance Indicators

  • High quality delivery
  • Successful delivery of the roadmap following business priorities
  • Efficient integration of newcomers in the team
  • Concrete outcome of topics for which you took responsibility

Profil recherché

MS Degree in Computer Science, Information Technology, or a related field
or equivalent relevant experience

Experience:

  • 7+ years of experience in Software Dev or Analytics area
  • Expert with web development /analytics process design,
    implementation and documentation management experience.
  • Strong frontend HTML, CSS, JavaScript experience an understanding of
    popular libraries and frameworks
  • Experience coding in Typescript (NodeJS, python is a plus)
  • Experience working with browser debugging tools (proxy debugging
    tools is a plus.)
  • Solid Experience working with tag management tools (Tealium, Google
    Tag Manager (GTM), DTM/Adobe Launch).
  • Knowledge about version control system like GIT is required
  • Experience in Agility SCRUM or Kanban and Agile principles are well known

Les avantages

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